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Scam School Book 1 Launched

Ever since launching Scam School back in 2008, Brian has always wanted to release a book based on his web series.  Since then, Scam School has accumulated over 200 episodes and won multiple awards, including recognition as an iTunes Top Podcast for both 2008 and 2009.  While both Scam School's audience and back catalog continued to grow, the book remained a dream until last week when it was released to the world on Pi Day 2012.

So why now?

The trick with the Scam School book is Brian always envisioned a highly-visual experience from cover-to-cover – a concept printed books have been mastering for years, but for the early days of digital books, getting the formatting to cooperate is an uphill battle.

At the end of 2011, we were introduced to Vook, a publishing platform designed to create ebooks compatible with all major ebook platforms.  After seeing a preview of what was possible, we knew now was finally the time to start production on the Scam School books. With Vook, we were able to make the truly media-rich experience Brian had envisioned for the book, incorporating audio commentaries, video demonstrations and hundreds of pictures.

We hit a lot of unexpected bumps along the way – one time the entire book disappeared! But after weeks of hard work, along with help from the awesome team at Vook, we were able to pull it off.

If you haven't had the chance to check out the book yet, here's what people have been saying:

"To put it simply, everyone producing ebooks from now on have to seriously raise their game following the publication of Brian's book as he's really using the format to it's best advantage and I guarantee normal magic books are going to look rubbish in comparison to it with it's integrated videos and audio commentaries." - AJ Irving, Talk Magic

"This is a mind blasting experience like no other. I haven't seen an ebook made quite like this. Visuals that will help you step by step to learn these tricks. If you love parties, going to bars, living life then get this book." - James, Amazon reviewer

Scam School is available for Apple iBooks, Amazon Kindle, and Barnes and Noble Nook.  For more information visit scamschoolbook.com

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